See beyond individual event changes
Combine market changes and internal team knowledge that shifts how accounts are prioritized.
Track custom signals before the market catches upTrack custom signals before the market catches up
Your reps don’t need more alerts. They need to know which accounts changed priorities, why, and what to do about it.
HOW SIGNALS WORKS
From market changes to account decisions
Update the decision, not just the research
Refresh the ICP fit, account priority, and recommended play affected by new evidence.
Send the actionable next move
Give your team the updated change, sources, and the next action all together in one place.
One signal can change the whole account picture
See how changes across people, companies, products, markets, and your own GTM data refresh the fields that depend on them.
A former champion gains buying authority
A previous champion joins a strong-fit account in a role that owns the problem your product solves.
Data Points
- Job change
- Past relationship
- Account fit
A product launch changes the technical need
An account launches a product or capability that introduces new security, data, infrastructure, or operational requirements.
Data Points
- Product launch
- Technical requirements
- Account fit
International expansion creates new opportunity
An account enters new countries while hiring local operators and introducing region-specific products or entities.
Data Points
- Geographic expansion
- Local hiring
- Operating model
An acquisition reshapes the account
An acquisition introduces new teams, systems, regions, or integration requirements.
Data Points
- Acquisition
- Organization
- Technology
A competitor change creates an opening
A change in competitor pricing, packaging, ownership, reliability, or product direction affects accounts with matching requirements.
Data Points
- Competitor change
- Vendor relationship
- Account requirements
A quiet account shows renewed momentum
New engagement coincides with leadership changes or company developments at an account with previous CRM activity.
Data Points
- CRM history
- Website activity
- Company change
A company begins building a new function
A company starts assembling a security, data, finance, or AI team before choosing its underlying infrastructure.
Data Points
- Team formation
- Job requirements
- Tech stack
Funding is tied to a problem you solve
A newly funded company’s stated investment plans align with a specific use case—not simply the fact that it raised a round.
Data Points
- Funding
- Account criteria
A regulatory change affects part of your market
A new requirement applies differently depending on an account’s geography, industry, product, and operating model.
Data Points
- Regulation
- Geography
- Account Context
A new leader inherits a competing system
A functional leader joins an account using a competitor—and has a history of taking a different approach.
Data Points
- Executive hire
- Tech stack
- Career history
What changes the way your team sees an account?
Turn that change into a Signal in Paradigm that refreshes every selected field affected by it.
Data Points
- Your evidence
- Your fields
- Your accounts
No cards match.
ACROSS YOUR MARKET
A single change. Every affected field stays current.
Run several signal agents across the same account list. When one finds a match, Paradigm refreshes the selected fields connected to that evidence.